This project explored the concept of "genre" in design. Visual analysis and critiques are done on 15 editorial websites of mainstream. Then 4 versions of a sample in Editorial Website Genre is created, which as a continuum moving from within the mainstream genre to visually very much away from it and goes into alternative style.
Mainstream Editorial Website
Move A Step Away From Version 1 But Very Much Connected
Move Beyond of Version 2
Move Beyond Version 3, Very Different Than Version 1